Thanks for taking the time to get to know me. I'm flattered that you're here.
I'm the Senior Manager of Content Marketing and Communications for ASU’s Learning Enterprise, helping people turn their curiosity into new possibilities through learning at any age or stage.
Before joining ASU, I led the 5-person, full-time copywriting team for the in-house creative agency for a $5B national higher-education services organization. I shaped enrollment and retention messaging for hundreds of academic programs at its flagship university, Grand Canyon University, and for accelerated nursing pathways at more than 20 partner institutions. I led a team of copywriters, helping coach them as well as developing concepts and led copy for marketing campaigns that covered all mediums (print, web, social, display, podcasts, radio and video). My work there earned ADDY and American Marketing Association Spectrum Awards.
I have lived my entire life in the Southwest (Arizona mostly), but still consider myself very much a California girl.
Before agency life, I was the marketing and communications manager for ON Media, publisher of arts and theater programs in Arizona, WhereTraveler magazine and the Arizona Golf Association member magazine.
At ON Media, I helped develop and launch onstageaz.com, Arizona's premier arts and culture event calendar which won Best Guide to Local Virtual Arts Events by Phoenix Magazine in 2020.
The first half of my career was in food. I started in the corporate offices of The Coca-Cola Company and Starbucks Coffee Company's foodservice divisions, working with locally owned restaurants and a even a movie theater (yay popcorn!).
I wanted to get closer to the source (of food), working for a CSA produce farm for almost 10 years. After that, I co-founded the award-winning Uptown Farmers Market while also contributing over 300 articles for Phoenix New Times.
As you might expect, I'm a pretty good home cook. I'm also a former college-radio DJ who loves spending time (and traveling!) with my family and friends, listening to Bob Corritore's radio show Those Lowdown Blues, watching documentaries and CBS Sunday Morning, eating popcorn with real butter and sharing stories that inspire others to make a difference.
Reach out if you have a video script, email sequence or anything you might need copy assistance with—I'd love to chat more and see if I can help!
xo
PS. If you aren't necessarily looking for my copywriting services, but you have a great new band you think I should hear about...or a killer recipe I should try, toss me a note! I'd love to hear about it.
